Maximizing Individual Achievement
Realizeit was founded in 2007 by teachers, mathematical researchers and software engineers after they developed a software with the power to teach one-on-one learning at scale. More recently, the company found themselves at an inflection point where business was growing, but their brand value proposition failed to espouse their new trajectory. They were expanding their market share in the higher education vertical while also increasing their efforts to sign corporate partners. Our challenge was to evolve their master brand while providing sensible paths for Realizeit to speak to disparate markets in a complementary manner.