Revolutionizing Commercial Payments

Originally operating as Priority B2B, Priority Commercial Payments is a start-up division of a major Atlanta-based fintech company. Under new leadership, the business unit changed its' name to better highlight the company's focus; and in doing so, explored a more pronounced primary identity to complement its' evolution.

Layered beneath this newborn division; however, a robust and powerful payment solution suite was also born. Enter CPX — the Commercial Payments Exchange, an integrated payments solution that reduces AP operating costs while turning corporate expense into rebates and incentives.

priority commercial payments logo design

The new, primary organizational identity

brand color palette

Color palette

logo color breaks

Master brand color variations

Visual Identity

The core assignment for Priority Commercial Payments lay in developing the brand and visual tool kit for their CPX solution suite. The team wanted to borrow a fair amount of equity from the existing Priority master brand, with both the typeface (Avenir Next), and Priority 'P' graphic carried over into the final CPX logomark.

priority cpx logo

Product suite/Sub-brand identity

cpx logo color variations

Color variations

business card design

Business cards

icon set

Bespoke iconography system

Paul helped Priority tell their story through a dynamic new product identity and robust communication library.

sample brand messaging

Sample messaging

sample brand messaging
sample brand messaging


In developing principle sales and marketing communications pieces, the shapes within the 'X' graphic of the CPX logo offered a great visual motif to pair imagery with content. By pulling them apart and dramatically scaling and cropping these shapes, Paul created a sense of depth across collateral elements, with ample elasticity to remain interesting, and enough repetition to feel cohesive.

corporate overview cover design

Capabilities overview

corporate overview interior spread
corporate overview interior spread
sales sheets

Sales artifacts

website design

Website design

Priority turns payments into cash-back incentives.

office poster design

Office posters

trade show booth design
exhibit booth design
Thoughtfully Responsive

“Paul has been an awesome creative partner for our business. Beginning with the CPX identity and continuing through to our organizational brand, Paul consistently delivers beautiful work that strongly resonates with our audience.”

Lynda Drzyzga, Senior Vice President / Priority Commercial Payments


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