ELLIPTICA STUDIOS

Rise Up

Elliptica is a low-impact, total-body cardio workout that burns up to 30% more calories than an average spin class.

We formulated the name and brand identity for the franchise; the country’s first elliptical-based group exercise studio.

logo design

Primary logo

Logo Design

After thoroughly researching other boutique fitness brands, we knew the logo needed to be emblematic; appealing to the studio-goers from a wellness, lifestyle and ‘fit’ perspective, while looking great on apparel and the bevy of expected traditional applications. We explored a range of ideas drawing inspiration from movement, low-impact (light weight, wings etc), and longevity. A subtley styled infinity symbol whose weight matches the weight of the adjacent letterforms was chosen for its simplicity; the looped curves of the symbol matching the movements of the elliptical routine.

logo color variations

Logo color variations

studio

Logo application

studio

Studio

Elliptica targets muscle groups more efficiently to maximize fat burn — over 700 calories!

logo as app icon

Symbol and tagline

tees

Branded apparel

website

Website

STAY LEAN & NIMBLE

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