The merger of two financial marketing companies necessitated a new name and brand. Both companies marketed to customers via existing relationships these customers had with third-party partners, leading this new union to become Affinion Group; a leading customer engagement organization.
Primary logo
Logo color variations
As the parent company to a suite of products whose brand and market recognition the company wished to promote above its' own, Affinion needed an established, yet conservative look. Globally, the primary audience for the B2B brand would be financial industry executives and insurance product underwriters.
Logo against various applications
Division logos
Color palette and typography
Knowing that the company's visual style would be heavily dependent on stock photography, we developed an angular visual style using tapered bands of color which could hold type and/or imagery; adding versatility and interest to branded materials.
Maximizing the full range of weights and styles available using Helvetica Neue, we strove to create an easily-legible sense of content hierarchy across materials. From eyebrow-style descriptors with large, light-weight headlines, to bolder heavier weights for section titles or points-of-emphasis within collateral, the messaging needed to be clear and matter of fact.
Maximizing the full range of weights and styles available using Helvetica Neue, we strove to create an easily-legible sense of content hierarchy across materials. From eyebrow-style descriptors with large, light-weight headlines, to bolder heavier weights for section titles or points-of-emphasis within collateral, the messaging needed to be clear and matter of fact.
Affinion's products fell into three primary categories: supplemental insurance, identity and fraud protection and lifestyle savings programs (travel, entertainment, etc). The imagery needed to depict mid-moment stills that reinforced the relevance, convenience, peace-of-mind and value of the products.
Marketing collateral
Product sales brochure design
Program inserts
Corporate overview
In-office environmental branding